Do consumer driven innovation, customer care and Wikinomics work? Well, at Procter & Gamble they do. Read CIO Magazine on Wikinomics.
I’m a ”’big big fan of co-creation”’ and it’s been like this ever since the great Internet technologies like mail, the web and [http://java.net Java] emerged. [http://kk.org Kevin Kelly] already wrote about it when he says: “And whoever has the smartest customers wins in his book New Rules for the New Economy.
- Make customers as smart as you are.
- Connect customers to customers.
- All things being equal, choose technology that connects.
- Imagine your customers as employees.