Co-creation: whoever has the smartest customers wins

Do ”’consumer driven innovation”’, customer care and ”'[http://wikinomics.com/ Wikinomics]”’ work? Well, at [http://www.pgconnectdevelop.com/ Procter & Gamble] they do. Read [http://www.cio.com/archive/020107/sb2_innovation_procter.html CIO Magazine on Wikinomics].

I’m a ”’big big fan of co-creation”’ and it’s been like this ever since the great Internet technologies like mail, the web and [http://java.net Java] emerged. [http://kk.org Kevin Kelly] already wrote about it when he says: “”'[http://www.kk.org/newrules/newrules-9.html And whoever has the smartest customers wins]”’ in his book [http://www.kk.org/newrules/ New Rules for the New Economy].

Kelly’s strategies:
*”’Make customers as smart as you are.”’
*”’Connect customers to customers.”’
*”’All things being equal, choose technology that connects.”’
*”’Imagine your customers as employees.”’

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