Since Cheetah will have a serious game engine powering the friendliness and educational aspects as well as a peer-to-peer infrastructure, it can fuel the connection between young professionals and their future clients in the field of pregnant diabetics.
Cheetah fulfills both an educational and a social purpose. An excellent opportunity for educational publishers to innovate and secure a new strategic market position.
This, in turn, allows publishers of educational material—having a hard time competing with all the “free” information available on the net—to innovate and tap into a fresh revenue stream.
Professional publishers invest heavily in structuring, editing and formatting training material so it is tuned to specific real life situations. The quality of training material is key. On the net, you’re not sure of the quality, not even in Wikipedia. Publishing houses with a good reputation have their added value, or they would not exist.
The internet is both a threat and an opportunity. A threat because there ‘s so much information available. An opportunity because it enables new ways to involve both authors, trainers, publishers, trainees, and their future clients to collaborate in unforeseen ways to co-create effective new training material.